FILE 01 · LOCAL RETAIL
$1M / 12 MONTHS
$0 on ads. One brick-and-mortar in Jacksonville. The customer-as-content engine they don't teach in marketing school.
OPEN FILE →Most marketing case studies are corporate self-congratulation. These are receipts.
We don't talk about businesses we advised. We don't show you metrics from clients we coached. We show you businesses we built, ran, scaled, and (in one case) watched die. Operator receipts. The kind most marketing thought leaders can't show you because they've never operated anything.
$0 on ads. One brick-and-mortar in Jacksonville. The customer-as-content engine they don't teach in marketing school.
OPEN FILE →Pandemic-era pivot. NBA bubble seeding. 25M+ monthly TikTok views. The marketing flywheel that survived even when the trend died.
OPEN FILE →Most marketing advice you read is written by people who've never run a register. Never paid payroll. Never watched a launch fail in real time and had to ship the next one anyway.
These two files are the proof that everything we publish at Bad Marketing comes from operator experience — not the consultant industrial complex. The Hype Loop and the Outlaw Loop are the frameworks that came out of these businesses. They're what actually works when the bank account is thin and the rent is due.
Read The Manifesto →