01
Attention always wins.
There is no second metric. Awareness can't happen without it. Sales can't happen without awareness.
Ten beliefs that define BAD MARKETING. They're not opinions — they're operating principles.
There is no second metric. Awareness can't happen without it. Sales can't happen without awareness.
The feed is a loop of sameness. The job is to break it. Everything else is downstream.
A blurry honest take outperforms a polished asset every time. The algorithm is allergic to corporate.
Strategy without an actual observation is content theater. Tell me a real thing that happened.
The post is the trailer. The comment section is the show. Engineer the comments.
The most valuable post about your brand this week was probably written by a stranger.
When customers go viral on you, the worst move is to shut it down. The second worst is to ignore it.
Money tension. Tribal identity. Curiosity gap. Status. Outrage. Pick one and pull the lever honestly.
Posting more isn't a strategy. Posting things people argue about is.
In the algorithm era, people react to people. And reaction is the only currency.